Loyalty: still not worth what you think it is
BusinessMike Boysen, via Effective CRM.
Are you and your organization still looking to build and reinforce relationships with a tight group of loyal customers? It’s time to rethink your strategy and spend more time taking a hard and impartial look at the numbers. 10-1 says the clients you think are your most profitable aren’t. Mike’s done a great job of arguing the need for an audit of your customers and their profitability.

